Calling all beauty lovers! Have you ever wondered how to open a beauty salon of your own?
Well, today I am going to answer this question with my 7 top tips for opening a beauty salon. I have compiled what I believe to be the most important factors when it comes to how to open a beauty salon. These range from the glamorous side of things i.e your products and branding, to the less beautiful things like choosing the right nitrile gloves.
So, if you’re opening a beauty salon or have had the dream of doing so, keep reading and I shall share my top 7 tips for creating the perfect pamper parlour.
Buy All Equipment 8-12 Weeks Before Opening Day
Now, this may seem excessive. But, in reality, you want to allow yourself plenty of time to get your perfect beauty kit together.
But what do I need to open a beauty salon? Well, some of the most important salon equipment includes items such as:
Admin equipment – computers, desks, phones
Beauty products – Shampoos, nail polishes
Hygiene products – gloves, hand sanitiser, cleaning products
Whether it’s getting quality nitrile gloves to ensure good hygiene or picking the perfect shampoo, giving yourself 8-12 weeks to make any changes will certainly take some of the stress out of the opening day.
Put The Focus On The Front Desk
Some of the most well-known salons have earned their status through their unique interior design. Some have flower walls and some have themed furniture but the thing that people first see is the front desk.
The front desk is imperative within a salon as it welcomes customers into the salon; it introduces them to the environment of your business.
If you have an enticing front desk, then customers are more likely to enquire about your services. So, invest in an appealing front desk with the right staff member manning it. Additionally, having something complimentary on the front desk is always a success. It might be some sweets or even just business cards with a small discount on.
Whatever it is, it will draw in customers and create a friendly atmosphere from the moment that people walk in.
Establish A Solid Workplace Culture
An under-appreciated element of working life is the culture of a workplace. Workplace culture is defined as the environment you create for your employees and the sum of your organisation’s traditions, interactions, attitudes, values and behaviours.
So, shaping a good culture for your staff is imperative in instilling a good relationship between co-workers and your team in general. But how to do this? Here are a few ways to create a good workplace culture.
Promote the core values of the business and adhere to them
If your beauty salon is all about enhancing natural beauty, for example, instil that in your clients and staff so that everyone is on the same page.
Promote the ideals of diversity and inclusivity
We are all different and it is what makes us individuals. So, promote that in your team. Encourage them to embrace what makes them unique and take a strict zero-tolerance approach to discrimination. Kindness is the correct approach to achieving a workplace culture.
Make sure to properly reward good work
Feedback shouldn’t be inherently negative. In fact, you should be dishing out more praise than criticism. Research shows that 39% of employees do not feel appreciated at work. So, if that team member did a great job on someone’s hair, or delivered exceptional customer service, let them know! You never know how much of an impact it could have on them personally either.
Practice positivity in the workplace and only use criticism in the form of constructive feedback.
Location, Location, Location
No, I’m afraid Kirstie Allsop and Phil Spencer aren’t about to pop out and say hello.
The location of your beauty salon will have a significant impact on the amount of business you will get. You have to think about this strategically, or else you could be left with very limited clientele.
For example, if you’re opening a beauty salon that specializes in lash extensions and facial filler then perhaps a small market town with an elderly community wouldn’t be the best place to go.
If you’re limited and find yourself with few options, tailor your services to the community around you. If you don’t know what those around you want, go out and find out by doing some research into your customer base.
Marketing Has The Power To Change Your Life
Some of the greatest business success stories are products of exceptional marketing. Now we are in the digital age especially, you need to make your business stand out from the rest.
Make good use of social media. It has the power to drive a lot of business. Facebook, Instagram and TikTok are all vitally important to master in this day and age. So, get your salon on social and market your business for the best chance of success.
Choose Your Team Wisely
Customer service is at the forefront of every successful business. It is essential that you hire the right people to do the right job.
Think about it, when you’ve gone somewhere i.e the supermarket and been met with a helpful and friendly attitude from the staff, it makes the whole experience so much better.
With your beauty salon, your team will be touching people. Their hair, their faces and more. You want staff that are going to make people feel at ease during these treatments that require personal touch.
Also, a lot of people come to their salon for their treatments, but also for a chat. You want to make your customers feel welcome and appreciated.
So, choose your staff wisely and employ people who are skilled at beauty, and with people.
You’re Ready For Opening Day!
Now you’ve read our top 7 tips for on how to open a beauty salon, you are ready to go and spread your gift to men and women everywhere.
Genevie Keaney is an experienced fashion blogger. She has been blogging for nearly 10 years, and her blog posts are often featured in major publications. Her blog posts cover everything from the latest trends to tips on how to wear certain pieces of clothing. Theresa’s favorite style icons include Audrey Hepburn and Michelle Obama, who she cites as having great style.
